Customer Community - Email Marketing
 We believe a great a newsletter is not just good design. Our team of technologists has a large (very large in fact) box of web tools encompassing every piece of the interactive puzzle. Everything from your own marketing database right through to trigger based events and multistep web forms are easily handled in our extensive solution.
Our designers are some of the best in the business and a long time ago we worked out, if you let the technology guys build a solid foundation (most designers don't), then overlay it with some dazzling design (which techies can't), sprinkle in good copywriting, calls to action and visitor capture. You end up with a very, very powerful marketing tool.
So powerful we generally advise our clients to think about how to handle a threefold growth in their marketing database (& leads) in the first ninety days.
Build an email marketing database Create & Send Eye-catching Newsletters |
Build an email newsletter and marketing database
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Database Building - Most organisations have prospects and contacts in multiple places. Outlook Contacts, Accounts Systems, various spreadhsset etc. Customer Community consolidates all of this into a multiuser centralised database and then provides customisable "Join our mailing list" and "Tell a Friend" signup tags for your website and newsletters. |
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Import/Export Easily import your existing permission-based database into our proven solution. View and manage all your email lists in one easy to use web-based application available (via authentication) to everyone in your organisation. |
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Customisable Web Forms Set up multiple forms as needed to easily capture visitor email addresses. Create simple forms to populate the database right through to complex forms capturing products of interest and demographic data. Easily customise the look & feel of the forms to meet your unique requirements and take advantage of advanced features such as auto responders, merge fields and more. |
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Tell a Friend Watch your subscriber list grow as your customers and visitors forward relevant information, newsletters and articles to their friends with the "Tell a Friend" feature. Over 90% of referred subscribers make a purchasing decision in the first 30 days. |
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Permission Based Customer Community automatically includes an opt-in with confirmation for those who join your mailing list and a opt-out for those wishing to unsubscribe. Customer Community Email Marketing is 100% spam compliant. |
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Communication and Task Tracking - Assign tasks, add notes, share comments with your co-workers, all stored against the relevant contact. Remove miscommunication by an online log of all customer contacts which will improve customer service. |
Create & Send Eye-catching Email Marketing Newsletters
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Easy Newsletters Create and send professional online newsletters in minutes with Customer Community. |
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News Flashes and Specials Send all or selected individuals from your community and let them know about special offers and events. React instantly to maximise your revenue opportunities. |
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Tailor Made Templates Set up includes a set of ready-made templates to suit your existing web design. You will be able to quickly create and publish newsletters, announcements, promotions, event invitations and more using these templates. |
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Use Templates provided or customise it to create different effects No design or HTML skills required. Customise each Newsletter with your colours and logo - easily add links, paragraphs, specials and more. Simple text editing is easy - bold, underline and bullets. Customer Community formats in HTML and text so you don't have to. |
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HTML and Text Support Automatically delivers HTML & text versions and auto-detects which version to display to recipients |
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Powerful Personalisation Easily personalise each newsletter with a custom greeting or use the information you collect on the visitor signup form for advanced personalisation.
Eg. Dear {Firstname} |
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Powerful Tracking See open rates, measure and handle email bounces, review most viewed newsletters and articles. Track results by individual respondants. |
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Read More About...
Most organisations store their customer and prospect information in a variety of sources. Often contact information is spread across multiple sources such as outlook, accounting systems and even multiple spreadsheets held by different people. Every had that amazing idea that you just had to tell all of your customers and prospects? Most of us have but didn't realise how to tell everyone. With Customer Community's instant email publishing system you can quickly get the personalised message into all your customer and prospect mailboxes with a just a few clicks. Typically it makes sense to have your newsletter design similar to your website. Here is an example of recent newsletters. Most of these were laid out by the client in our easy to use template editor. The newsletter template module allows for any HTML compatible look to be utilised for your newsletter
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