Tabata is a global group stretching across all continents with manufacturing in Japan, Taiwan and China. One of Tabata's main brands is View Swim gear http://www.viewswim.com.au/. View is a high quality product and a preferred brand for a wide range of swimmers.

 

Customer Community Services has been working with Tabata for over four years now helping them develop a range of sites and newsletters covering their multiple brands and adding WebEd and Customer Community modules to meet business requirements. In late 2009 Tabata added an online shopping cart module from Customer Community to their site with great results. Orders ramped up and View's revenue grew, as predicted by the team at Customer Community.

 

To further assist with traffic Tabata started a Facebook page to help build brand presence. As part of this process they not only dramatically increased their traffic rates, but had several large retail orders directly attributed to the Facebook page.

 

Sue Crowe, Executive Director commented on the size of the orders:

"It was unexpected. One team member is wholly responsible in keeping our Facebook pages updated and her work has paid off. Also, because we are used to creating updates and product announcements through our email broadcasting system, this became a natural way to maximise tools like Facebook, as well as enhancing our brand presence. The item price for a pair of goggles can be as low as $15, so seeing orders of up to $800 in a single transaction is an amazing result."

 

The success Tabata is seeing is well deserved; they have asked and generally implemented our advice and are consequently seeing good steady results. We now have their eight distinct brands all cross linked, appearing at the top of the rankings for their chosen keywords and have focussed on a cross section of social media to help drive traffic.

 

Your site can have the same success, why not ask us about your specific requirements and see what we can come up with to help improve and grow your business. Contact us at Customer Community Services anytime for more information.