|
|
|
Managing Your Website |
|
|
Website Architecture
To manage your website effectively you need to have some understanding of website architecture. Website Architecture is an approach to the design and planning of websites which, like architecture itself involves technical, aesthetic and functional criteria. As in traditional architecture, the focus is on the user and on user requirements. This requires particular attention to web content, a business plan, usability, interaction design, information architecture and web design.
A website's architecture will affect how a single website relates to the World Wide Web and visitor traffic.
|
|
|
Plan Your Pages |
|
|
|
|
|
After deciding exactly what you expect your website to do for your company, it's on to the details. You need to determine what elements (website pages) you will need to accomplish your goals. |
|
|
Make a list of the website pages you require - be sure you understand how each page relates to the other pages and to your ultimate company goals. |
|
|
Figure out how to arrange these pages so your visitors can navigate from one page to the next in a logical, intuitive fashion. Create a site map (see
Site Maps
) breaking the site into into sub-sections. Each of these sub-categories then has pages below them that relate only to that main topic. Draw it out on a piece of paper so you know you aren't creating dead-ends and confusion. |
|
|
|
|
Maximise Search Engine Rankings
Usually, the earlier a site appears in Search Engine Results Pages (SERPS) such as Google and Yahoo, or the higher it "ranks" and the more searchers will visit that site. It is important then to maximise search engine rankings by looking at presentation and structure of a website, as well as minimising problems that could prevent the search engine indexing programs from fully spidering a site.
To improve the volume and quality of traffic to a web site give each page a targeted keyword rich name (Domain Name) and name your Navigation Bar links carefully with related keywords.
|
|
|
|
Now turn those plans into action wih WebEd!
|
|
|
The following series of questions are designed to help you out.
How do I:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Control who has access to view certain pages? |
|
Read More About...
Creating a new page in WebEd
(Rev: 7/09/2010)
|
