Website and newsletters should be revenue positive
At Customer Community Services we firmly believe that a website and newsletters should be revenue positive. Whatever you spend on your website should be more than returned via increased leads and new prospects.
Do more of what works and less of what doesn't. If your current website doesn't give you a positive return then why not re-evaluate? We understand the importance of branding and credibility. We know it is possible to achieve good branding while making your website the best lead generation tool you have.
Instead of thinking of your website and newsletters as cost centres, start to think of them as lead generation tools.